Going over media consumption trends currently
Having a look at some of the current modifications and innovations in television and digital media.
In the present digital age, smart phones have come to be one of the most popular tools that people are using to watch videos and gain access to media. These days, many social media platforms are offering unlimited feeds of brief, fast-paced videos, that are growing in popularity among smartphone users. In fact, statistics show that that worldwide, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms permit users to see a variety of personalised material and interact quickly, making these videos much more appealing and addicting than conventional media. Short form videos are also being used more frequently for news and instructional purposes, not just for home entertainment. Consequently, this pattern is shifting the way people are proactively looking for and counting on to receive info, in a quicker, shorter and more visual format.
With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form media content, the method by which individuals are getting their news is also shifting. People are progressively turning towards internet news sources, instead of watching TV, to find out about ongoing worldly affairs. Nevertheless, at the same time, due to a constant circulation of info, people are becoming overwhelmed by big quantities of content. In response to this, news groups are re-engaging audiences by making short form content that is clearer and much easier to navigate. These days more info it is common to see news channels that have sizeable followings on social media platforms. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this technique has been essential for providing individuals with dependable and verified news sources, in a format they can easily identify with.
Over the last few years, with the growth of digital media, the way in which individuals take in media has evolved significantly. For many years, traditional tv was the primary source of home home entertainment for the majority of people. However, from the development of internet streaming services, many viewers are averting from set up tv, particularly among younger individuals. Rather, international media content analysis reveals that more individuals are buying memberships to streaming services, which strongly evidences the shift in audience intake habits. These services are popular for enabling individuals to watch the shows and movies they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming services as a prominent media consumption habit among viewers today. These changes show the move towards user-controlled viewing interests in the marketplace.